Creating a B&B listing on Airbnb is a great way to generate more bookings for your brand, as there are certain travellers who only look to Airbnb for their accommodation. However, not every property listing is created equal. There are some things you definitely should do when creating your B&B listing, and also some things you should avoid…
The dos of listing your property on Airbnb
- Have a professional take photographs of your property
Photographs on Airbnb are critical; guests use these almost exclusively to make their final decision about where they will stay. Your pictures should showcase a clean, comfortable space, and guests should be able to see most of the details within the photograph. If you have any features that are particularly quirky or charming about your property, this should be a main focus in the images you display.
- Include information about unique and interesting details
Many travellers are searching on Airbnb because they’re hoping to find something authentic and different from everything else. Within your property description, offer insight into the many facets that make your B&B unique within the marketplace. When it comes to capturing the attention of these types of travellers, the smallest details can often have the biggest impact, and anything viewed as ‘standard’ will likely be a turnoff.
- Write an interesting and inviting headline
The headline for your listing should focus on the special, one-of-a-kind experience guests will enjoy at your B&B. Instead of using a generic headline such as ‘Stay at Our Wine Country Bed and Breakfast’, you might consider ‘Experience the Life of a Vintner at Our Vineyard Estate’.
The don’ts of listing your property on Airbnb
- Avoid pricing your rooms at the highest price point
Many people are looking for a bargain on Airbnb. You don’t have to give away the rooms at your property by listing them at the lowest possible price per night, but you will want to think long and hard before pricing your rooms too high. Many people will avoid expensive properties as they search for a better deal on the site.
- Don’t write a bland description
The description of your property should include interesting and valuable content. You won’t want to use fluff to bolster it, but rather use powerful details that will capture the attention of prospective guests.
- Don’t be afraid to get a little personal
If your profile does not include a photo of yourself as well as a short biography, you are probably going to miss out on bookings. Airbnb travellers often want to make connections in the places they are going, and that includes developing a relationship with their host, or at least being able to get a positive impression of them.
Airbnb is another distribution channel that you can use to promote your B&B and to generate bookings for your property. Find out more here.