Tanzania: Zanzibar Targets Wealthy, Big Spending Tourists

ZANZIBAR opened a new five-star hotel in Unguja South over the weekend, with hope of attracting big spending tourists as the country recovers gradually from the impacts of Covid-19. “It is high time to strengthen our campaign for investments in the blue economy and tourism for big results.

Job created from the new tourist hotel shows promising future in tackling unemployment challenges,” President Hussein Mwinyi said here, when opening the Le Mersenne Beach Resort at Michamvi village in Unguja South. He said the luxury hotel will definitely attract more big spenders to Zanzibar, a place which also boasts of peace, political stability and hospitality.

Dr Mwinyi used the platform to encourage local and foreign investors to invest in seaweed farming and deep sea fishing, part of the blue economy championed by the government. He thanked the people of Michamvi for welcoming the new Hotel ‘Le Mersenne Beach Resort’ owned by the ‘Jumeira Holdings Company Ltd,’ which also plans a similar project in Pemba Island, which the President declared as a specific strategic tourism investment area.

Dr Mwinyi directed the ministry responsible for Tourism; Tourism Commission; Zanzibar Investment Promotion Authority (ZIPA) and other stakeholders to improve and strengthen advertisements about Zanzibar tourism internationally. “As we advertise Zanzibar to attract tourists, we should promote eco-tourism aimed at environment conservation,” Dr Mwinyi said, adding that investors and tourists should also be informed about laws, regulations and the payable taxes so that they do not breach.