Direct booking software provider Profitroom has revealed it has welcomed a number of new clients in recent weeks as the hospitality industry aims to “maximise their recovery” ahead of reopening.
It revealed that within the UK, the Robert Parker Collection, which consists of five luxury hotels, has opted for the use of Profitroom’s 360-booking engine, while Longleat Safari Park in Bath also joined its client base after using it at its Port Lympne Hotel and Reserve in Kent.
Furthermore, in an example of its hospitality diversity, NC500 pods, a series of glamping pods catering to North Coast 500 travellers in Scotland has also joined the stable of clients.
Internationally, Gooderson Leisure and Sun International Group in South Africa, which are made up of nine properties and eighteen properties respectively, Wilderness Spa Resorts in Finland and Sura Design Hotels in Turkey have all also turned to Profitroom services.
Samantha Williams, UK market owner at Profitroom, said: “Given the huge issues impacting hospitality across the world, it’s great to see properties taking a positive approach to reopening and doing all they can to ensure they’re well placed to maximise their recovery. Over the last year, we’ve seen a consistent trend of guests opting to book directly, with various factors at play in encouraging that.
“Now though, hotels need to ensure they take advantage of that trend and look to make that become the go to approach when anyone is looking to book a hotel stay.”
She added: “A host of high-profile new client wins, both within the UK and internationally, has helped maintain our recent growth, as we look to continue our positive impact on the hospitality industry.
“Having endured a torrid time in recent months, reopening is set to be a busy, yet exciting time for hospitality operators and we’re looking forward to supporting them in their endeavours as we move forward.”
New client wins in new territories, combined with existing clients increasing their revenues, has helped to fuel Profitroom’s “rapid growth”, which has seen the firm’s annual revenue increase approximately 50% each year – and has led to plans to grow threefold by 2023.