Premier Inn has announced it will open five new seaside locations this spring/summer adding 545 bedrooms across the UK, creating 130 new jobs in the process.
It has opened a new 100-bedroom Premier Inn at Sandown Seafront on the Isle of Wight today (26 February 2021), with new hotels at Scarborough, Bournemouth, Blackpool, and Thurso set join it by the early summer.
The new openings, which are a mixture of “freehold and leasehold developments”, fall in line with the group’s “strategic expansion” into popular leisure and seaside locations across the country where the business claimed it has been “working hard” to grow its presence in recent years.
Alex Flach, UK development director at Whitbread, said: “Our leisure guests are a crucial part of our business and we have been steadily expanding our network in popular leisure and seaside locations to meet existing demand from our guests and caterer for the growing trend for UK breaks and staycations.
“The five new Premier Inn hotels we are opening at coastal locations this spring / summer are part of our ongoing strategy of investing in high-quality locations where we are confident of strong, long-term demand for our affordable bedrooms.”
He added: “They mark the start of a busy year for new Premier Inn hotel openings and we are continuing to seek new acquisition opportunities to grow and improve our network in select locations across the UK and Ireland.”