The government’s plan includes a £10m National Lottery ‘Days Out’ scheme of vouchers to support attractions and a new rail pass to encourage domestic breaks.
“The people and businesses in these sectors will be the power driving the UK’s recovery, in levelling-up, and in building back better as we emerge from the pandemic. The sector is a huge employer of people and investors in local communities and will pay forward to any support it is given.”
She added: “As well as this new Plan, this support needs to include a root and branch reform of business rates, support in promoting our sector as a career of choice for everyone and a permanently reduced rate of VAT.
“This will enable us to compete on a level playing field with other international destinations, not just as we begin to re-open for domestic and overseas visitors but in the longer term too, cementing the UK’s reputation as a top tourist destination.”
On the plan, Lord Patrick McLoughlin, chairman of VisitBritain and VisitEngland, said: “(It is) an important step on the road to recovery, recognising the economic potential of the sector [and] setting a clear policy direction.”