Accor has announced the signing of a new franchise hotel in partnership with hotel management and development company NQ2.
Accor has said that Ibis Styles Bournemouth’s contemporary design concept will draw on “the bold yet sophisticated pastel colours of ice cream, which Bournemouth is well known for”.
Devon-based Hampton Design Studios have led the design transformation in collaboration with Accor’s design and technical services team.
The hotel is in walking distance of Bournemouth’s beaches and the sights of the town such as Bournemouth Pier.
Philip Lassman, VP Development, Accor Northern Europe, said: “We are proud to announce our second Bournemouth location and our second hotel with NQ2. We have enormous confidence in the coastal location of this hotel.
“Growing up in Bournemouth myself, I know only too well that the town has been one of the UK’s leading seaside resorts for many generations. Bournemouth has enjoyed a resurgence in recent years, particularly in the last 12 months as the UK has embraced staycations.”
He added: “The UK’s coastline continues to attract demand domestically and internationally and the opening of this hotel reflects our positivity toward UK development. We believe this new hotel is an excellent addition to the ibis Styles portfolio and very much look forward to further serving the Bournemouth community and visitors to the stunning area.”